NUTS WITH GUTS! Herb Kelleher's Motivating Techniques By Marilyn Caples "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same …showed first 75 words of 1690 total…

…showed last 75 words of 1690 total…Love Field to pick-up Southwest Airlines peanuts for the class project and brought drinks. Marilyn purchased the book, Nuts (by Kevin & Jackie Freiberg) for each group member, made the tape recording, selected video piece, made badges, and paper airplanes. ------------------------------------------------------------------------ **Bibliography** (http://biz.yahoo.com/prnews/000327/tx_southwe_1.html). Freisberg, Kevin and Jackie, Nuts!, Bard Books, Austin, Texas, 1996. Levering, Robert and Moskowitz, Milton, The 100 Best Companies to Work for in America New York, New York, 1993.