PR and It's Impact on Society <Tab/>Wikipedia, an internet encyclopedia source, defines Public Relations as "the practice of conveying messages to the public through the media on behalf of a client, with the intention of changing the public's actions by influencing their opinions (Wikipedia.com, 2004)." It can be argued that this definition offers a narrow, one-sided view of the profession, as the Public Relations profession deals with more than just …showed first 75 words of 993 total…

…showed last 75 words of 993 total…public relations will be to constantly think ahead of current business trends in order to facilitate the organizations strategic planning goals. References Hebert, Catherine. (2004). Personal Conversation on Friday, November 5, 2004. "Public Relations." Wikipedia Online Encyclopedia 2004.Retrieved Sunday, October 3, 2004 from the World Wide Web: http://en.wikipedia.org/wiki/Public_relations "Public Relations." Public Relations Society of America website. Retrieved Monday November 8, 2004 from the World Wide Web: http://www.prsa.org/_About/overview/index.asp?ident=over1