ChevronTexaco's planning processes is a long and cumbersome one. Since ChevronTexaco is a multi-national, multi-faceted corporation; this paper will only discuss the planning processes for North American Retail Marketing. Often the planning process begins very early. For example, planning for this year, 2005; was conducted early in 2004, if not even started in 2003. Also, the process of planning has several levels, such as; long-term (10 year strategic plan), mid-term (5 year marketing plan), and short-term plans (fiscal 2005 capital deployment …showed first 75 words of 930 total…

…showed last 75 words of 930 total…have been supporting social an environmental initiative in the countries they do business in for over 125 years and is very proud of its reputation in the industry. In summary, ethics, legal compliance, and social responsibility all plays a key role in all planning aspects in ChevronTexaco. They openly publish their company's guidelines and policies to all that may be interested and require all of it employees comply with the ChevronTexaco Way, and corporate conduct guidelines.