Data mining (sometimes called data or knowledge discovery) is the use of automated tools to examine and analyze data that has been stored in a database in order to find new, previously unknown relationships. Pilot Software's White Paper (1998) explains the origin of the term as follows: "Data mining derives its name from the similarities between searching for valuable business information in a large database...and mining a mountain for a vein of valuable ore. Both …showed first 75 words of 1246 total…

…showed last 75 words of 1246 total…By targeted with the right audience, the refine and right marketing message can be delivered which in turns saved on the cost of mass communication, therefore by narrowing to more precise target, the return in investment is much more higher, where more prospect can be identified with smaller group number. Further, the classification in addition will assist the marketing team to identify different messages to attract various target market, which will increases more vertical industry.