Present an economic analysis of the retail franchise contract. Why should successful franchisors leave rents with franchisees? Would you expect the attractiveness of franchising to the franchisor to fall over time? A franchise agreement is defined as a contractual agreement between two independent firms, whereby the franchisee pays the franchisor (owner) for the right to sell the franchisor's product and/or the right to use his trademark at a given place and for a certain …showed first 75 words of 2518 total…

…showed last 75 words of 2518 total…amp;gt;Reid, J.D., Jr. (1977). The Theory of Share Tenancy Revisited-Again. Journal of Political Economy, Vol. 85, pp. 403-407 11.<Tab/>Stiglitz, J.E. (1974). Incentives and Risk-Sharing in Sharecropping. Review of Economic Studies, 41,219-255. 12.<Tab/>Thompson, S. (1994). The Penrose Effect and the Franchise Life Cycle. Journal of Economic Behaviour and Organisation, 208-218 13.<Tab/>Williamson O. (1985). The Economic Institutions of Capitalism. Free Press, New York