…showed first 75 words of 2365 total…

…showed last 75 words of 2365 total…price discrimination is an effective means by which a firm can sell a higher quantity of goods, make a higher profit margin on the goods it does sell, and build a broader consumer base due to differing price elasticity of demand for given goods and services. Price discrimination ultimately equalizes price and value for both the consumer and the firm, creating a more ideal situation for both entities in terms of preference and opportunity cost.