Antibacterial products have been familiar to health care professionals in clinical settings, but it is relatively new to the household environment. Advertisements and marketing schemes make antibacterial products seem more effective and appealing to the public. Most people now believe that using antibacterial products are more effective than just regular soaps. Adverstisers boast how anitbacterial soaps such as Dial are guranteed and clinically proven to kill 99.9% of bacteria. Beauty bars like Olay are able to …showed first 75 words of 657 total…

…showed last 75 words of 657 total…even for healthcare workers" (Hellinghausen). <Tab/>It is amazing how advertising companies with devise ploys to sell new products even though there may be harmful effects. Most people do not even have a clue that antibacterial products can be harmful. Advertisements emphasize the fact that their products may kill 99.9% of bacteria, but what the public does not know is that .1% of bacteria can multiply and develop a resistance to antibacterial agents.