In today business, by just having a good varieties of product is not sufficient to accomplished great result. There is no use by having a very good product when no one knows about them. This is when promotion comes in, to describe any activity by a business for informing, influencing and persuading customers. In a nutshell, promotion is all about companies communicating with customer. In total there are four key elements in the promotional mix …showed first 75 words of 986 total…

…showed last 75 words of 986 total…the company is spread we are unable to do anything about it. In conclusion, each and every element has their pros and cons, it is our job as a marketer to develop and implement the best promotional mix to increase the brand and profit of a company. Promotions should not only just consist one element; we have too delicately balance the elements of the promotional mix to satisfy the needs of a product and company.