Qualitative Vs. Quantitative In class, we have covered two main approaches in studying communications. One was the Qualitative method, which undertook various measures in qualitative data; that is to say, words and not numbers. The other method was the Quantitative method, which favors numerical data as superior. Some researchers prefer to choose a method, and practice that method for the rest of their careers. Others like to switch between methods, or even combine methods and …showed first 75 words of 682 total…

…showed last 75 words of 682 total…further experiments. There is very little room for error in facilitating the quantitative method; that is why I prefer it to the qualitative. Everything is precise and calculations can be checked and double checked. With the qualitative area, there is a much wider possibility for human error because it depends on personal measurement, not numerical. It is fairly easy to follow the quantitative method, and its goals are also straightforward; to explain, predict, and control.