Marketing Opportunity Cool idea of innovating SMS: Do you want to have ORVASMS today? SMS, or text messaging, is a feature available in most modern digital phones. Users send and receive short text messages (approximately 160 characters) from one mobile phone to another. The receiver sees the message displayed on the phone. The text message can be delivered whether or not the phone is engaged in a call. The message is automatically saved, and can be …showed first 75 words of 1129 total…

…showed last 75 words of 1129 total…after using the particular product or service (Davies, S. 1979). It could be a more effective way of creating marketing opportunities by marketers themselves, discovering the weaknesses of existing products or services by observing how people use it. Truly, in order to make the product or service more adoptable and acceptable to mass consumers, innovation on the part of marketers is a necessary ability, which provides a higher likelihood of improvements to existing products or services.