Servicescape practice
Title: Servicescape practice
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1930 | Pages: 7 (approximately 235 words/page)
Servicescape practice
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1930 | Pages: 7 (approximately 235 words/page)
1 Purpose
The purpose of this paper is to describe how to design the service cape of fast food restaurant in the University of Luton. For the purpose of this paper, using the theory and practice to examiner how the design will satisfy the consumers' and company needs at the time. Each topic will focus on the concept, role and importance of the servicescape.
2 Introduction
The University of Luton plans to build an atrium over the
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Vol 10. Issue 3. pp 33-52.
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Zeithaml, V. & Bitner, M. J. (1996), Services Marketing, McGraw Hill, USA.