Singapore International Airlines: A Brief Glimpse Singapore Airlines (SIA) is internationally recognised as one of the world's leading carriers and is a pioneer of inflight services such as free drinks and complimentary headsets. As of 1st September 2004, SIA operates 89 passenger aircraft with 16 more on order and another 45 on option. The average age of SIA's passenger fleet is 5 years 1 month thereby having one of the youngest fleet age in the world. The staff strength of the …showed first 75 words of 7817 total…

…showed last 75 words of 7817 total…instead. The full effect of this threat could be felt by multiplying the number of free skies agreement Singapore signs with all the other parties' strong national carriers. In essence, this competition is unavoidable and it does not make economical sense to retaliate to this competition. SIA should rather concede losing these small chunks in its pie and concentrate on getting larger chunks from elsewhere by leveraging on the abovementioned alliance network and equity acquisitions.