An industry is a creature of its environment. Its very survival and all of its perspectives, resources, problems, and opportunities are generated & conditioned by the environment. Thus it is important for an industry to monitor the relevant changes taking place in its environment and formulate strategies to adapt to these changes. The overall environment of the Airlines Industry in the USA as found in this case, could be described as that of bitter rivalry. …showed first 75 words of 1055 total…

…showed last 75 words of 1055 total…was branded as Love Triangle 3 Drink Coupons were named as Love Stamps. 4) Planes were called Love Birds and so on. The "love campaign" indicates how consciously Southwest used the social environment and trends. Technological Environment: There was no major technological change influencing the environment of Air line industry as pointed out in this case. South West management showed an aptitude of scanning business environment, political, social, economic and made use of them to its advantage.