EXECUTIVE SUMMARY Southwest Airlines provides low-fare, no-frills, air transportation to fifty-eight cities in the United States. While competitors suffered tremendous loses or bankruptcy from the impact of September 11, 2001, Southwest Airlines has maintained its existence, profitability and its employee/customer service integrity. Electronic ticketing or on-line ticketing has been the most valuable asset for Southwest Airlines next to making their employees first priority over their customers. Over the years Southwest Airlines has expanded strategically and most …showed first 75 words of 2547 total…

…showed last 75 words of 2547 total…survive and set the example for its industry and should consider strategic plans for international and transcontinental flights in the future. REFERENCES Anderson, W.L., Shah, A. J., Sterrett, C. R. (n.d.), Southwest Airlines Co. - 2004. Retrieved from Strategic Management, Concepts and Cases, 10th Edition, page 24-33 David, F. R. (2005). Strategic Management, Concepts and Cases, 10th Edition. Pearson Prentice Hall, Upper Saddle River, New Jersey WorldWideWeb. http://www.southwest.com/about_swa/mission.html