Generation Y includes all those born in the 1980s and 1990s although no consensus has emerged specifying exact dates - from 1976-1994 is widely accepted. Therefore most students at Uni are within this demographic and although our wants, beliefs and thoughts will vary within this demographic, understanding the environment that has shaped this generation is essential for marketers. We are the children of the Baby Boomers, and while we rival them in size, an estimated 60 …showed first 75 words of 678 total…

…showed last 75 words of 678 total…fun and tongue-in-cheek humor by promoting in mediums and manners that relate to their consumers. Using humourous and somewhat offensive advertising enables the consumer to relate to the brand. Furthermore, despite the 'Sex adds getting clubbed' by media this demographic is mainly young and without families and therefore not offended by the advertisements. Hence all publicity the ads do receive only acted to reinforce the brands image and ultimately contribute to their success. Thank you.