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Starbucks Marketing Analysis

Title: Starbucks Marketing Analysis
Category: /Business & Economy/Marketing and Advertising
Details: Words: 649 | Pages: 2 (approximately 235 words/page)
Starbucks Marketing Analysis
CUSTOMER ANALYSIS Since the market for doughnuts is quite extensive, Krispy Kreme Doughnuts, Inc. has set new standards for the business as a whole. By targeting certain segments of the market, as opposed to mass targeting, Krispy Kreme is able to capitalize on those specific segments. By practicing this strategy, Krispy Kreme has quickly risen to the top of the "doughnut business." Ted Levitt would of course correct that statement by saying that Krispy Kreme …showed first 75 words of 649 total…
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