Advertising tends to follow a basic format; it often tries to attract the attention of the reader or viewer. It usually does this by initiating a dialogue between the user by using a striking image, or some other kind of out of the ordinary thing that separates it from other adverts. Advertisers do this because they know that people do not tend to look at them, and as such may have to get the message …showed first 75 words of 418 total…

…showed last 75 words of 418 total…the same time. There are often remarks of the bra industry "pushing the boundaries of taste". Although they tend to consent that there has been clear improvements to the psyche of advertising stereotypes. <Tab/>The future of advertising may be abolishment of stereotypes, for example in the Levis advert where the man and the woman are running through wall and then up a tree, there is no stereotyping and shows wit.