Coca-Cola Case Study. 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product's image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola's greatest strengths. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet …showed first 75 words of 2379 total…

…showed last 75 words of 2379 total…the "Pepsi Challenge" taste testing has also been made redundant."It is a pivotal time for Pepsi and it is time for a change and we must prioritise our activities," Thomas says. "We are focusing on really strong media and promotional campaigns. "When you have a restricted budget you have to cut some elements out. "It has been a really effective campaign for us but now it is time to rebuild our image perception."10 October 2003.