Abstract. This paper analyses the organizational effectiveness of Sunbeam during the 2-years management period of CEO Al Dunlap. It looks different strategic constituencies and their satisfaction with the downsizing measures introduced by Al Dunlap. The paper will show, that Sunbeam's top management failed to satisfy internal and external demands and to follow a consistent and socially responsible management practice. Moreover, stakeholders relied on one man only, hoping that Dunlap will succeed, just because he seemed …showed first 75 words of 2046 total…

…showed last 75 words of 2046 total…-387. Page, C. et.al. (2003), "It's the situation I'm in": the importance of managerial context to effectiveness, Journal of Management Development, Vol. 22, No. 10, pp. 841-862. Robbins, S.P. (2000), Essentials of Organisational Behavior, 6th ed, Upper Saddle River, New Jersey: Prentice-Hall. Robbins, S.P. & Barnwell, N. (2002), Organisation Theory: concepts and cases, 4th ed., Frenchs Forest, NSW: Pearson Education Australia. Appendix 1 Negative Attributes Associated with Organizational Decline The 'Dirty Dozen' Source: Cameron, K.S. 1994, p.195