Strategy Field Project The Body Shop EXECUTIVE SUMMARY Today "The Body Shop" is one of the best and well-known brands available in the Cosmetics industry especially in the natural product category. The company founded in 1976 by Anita Roddick, has presence in 51 countries with 2000 stores worldwide in the year 2004. The company operates in 4 markets; Americas, Europe, Middle East/Africa and Asia. The company is into the industry that is on the verge of maturing though it …showed first 75 words of 10250 total…

…showed last 75 words of 10250 total…managers, especially around product knowledge and brand differentiation 4.<Tab/>Ensuring that the Company's values remain strong in the perception of employees To accompany their formal global HR strategy the company outlined HR objectives for the 2003/04 on their website, these included; *<Tab/>To establish a global 'Centre of Excellence' for learning and development of retail employees that identifies and delivers best in class customer service. *<Tab/&