Many organizations try to be all things to all people, and end up being mediocre or worse on everything. As an old saying says "A Jack-of-all-trades is a master of none!" This can be very true to most companies but the problem is they fail to realize it. The authors' thesis stresses that successful organizations do extremely well at bringing one form of value to their chosen customers. The key factor here is "focus". Michael …showed first 75 words of 1557 total…

…showed last 75 words of 1557 total…of the company is also helpful because it tells you where to focus your strategies. It is also important to ask yourself: What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Because the companies that can answer these questions are raising the value bar in their industries, creating new customer expectations, and staking their claim to market leadership.