Abstract An experiment was conducted, under laboratory conditions, to investigate if the effect of self-reference enhances the human memory's ability to recall information and to investigate the effect of structural and semantic encoding. The participants were conveniently chosen from a second year class of ACD undergraduate psychology students, with no predetermined conditions. A computer program randomly displayed words, which the participants were asked one of two questions. One question was regarding the physical appearance of …showed first 75 words of 5352 total…

…showed last 75 words of 5352 total…amp;gt;27<Tab/>80%<Tab/>40% 9<Tab/>Male<Tab/>28<Tab/>90%<Tab/>10% 10<Tab/>Male<Tab/>23<Tab/>100%<Tab/>60% 11<Tab/>Male<Tab/>19<Tab/>90%<Tab/>70%