Prices for Custom Writing
within 5 days $17.95 per page within 3 days $19.95 per page within 48 hours $21.95 per page within 24 hours $25.95 per page within 12 hours $29.95 per page within 6 hours $38.95 per page
Service Features
  • Original and quality writing
  • 24/7 qualified support
  • Lifetime discounts
  • 300 words/page
  • Double-spaced, 12 pt. Arial
  • Any writing format
  • Any topic
  • Fully referenced
  • 100% Confidentiality
  • Free title page
  • Free outline
  • Free bibliography
  • Free unlimited revisions
Affordable Student Services

Sign-up for over 800,000 original essays & term papers

Buy original essay on any topic

The Expanded Marketing Mix: IKEA - highlights the 4Ps and expanded 7Ps marketing mix

Title: The Expanded Marketing Mix: IKEA - highlights the 4Ps and expanded 7Ps marketing mix
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1665 | Pages: 6 (approximately 235 words/page)
The Expanded Marketing Mix: IKEA - highlights the 4Ps and expanded 7Ps marketing mix
The Expanded Marketing Mix: IKEA Introduction At any successful company, marketing seeks to connect with customers, serve their needs, and accomplish the stated mission of the organization. A successful marketing process creates value through consumer satisfaction from brand building before the sale to post-sales service and support (Kotler et al, 2001). The marketing strategy process has four primary segments: product, price placement, promotion and people (Kotler et al, 2001). Companies with a service element to their business …showed first 75 words of 1665 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
…showed last 75 words of 1665 total…at: http://www.ikea.com.au/ms/en_AU/about_ikea/facts_figures/figures.html Kotler, P., Armstrong, G., Brown, L. and Adam, S. (1998). Marketing. Sydney: Prentice Hall. McCarthy, E.J. (1987). Basic Marketing: A Managerial Approach. New York: Irwin. McColl-Kennedy, J.R. and Kiel, G. (2003). Services Marketing. Hoboken, NJ: Wiley and Sons. McDonald, M. and Dunbar, I. (1998). Market Segmentation: How To Do It, How To Profit <Tab/>From It. Oxford: Palgrave.

Need a custom written paper?

Buy a custom written essay and get 20% OFF the first order