Introduction ( Executive Summary ): Our company, Midas Advertising Agency, has been an established player in the industry with over 30 years of experience. We have enjoyed successful partnership with many companies and we appreciate Sparkle Jewellery in choosing our company to launch their latest range of men's jewellery specially targeted at young working men. Sparke Jewellery is a reputable establishment with a strong female clientele from middle-income families that generated growing profits over the years.Frame for …showed first 75 words of 2001 total…

…showed last 75 words of 2001 total…for the plan is also cost effective and sensible. We had planned the use of money allocated in such a way that every single cent is utilised completely in getting our product notice by the consumers. Our creative advertisements and TV commercials conjourned is set to make lasting impression on viewers mind. Hence, we strongly feel that the product is set to achieve considerable good sale figures and respond with implementation of our adv. plan.