Case Study Of Artistic Impressions Inc. Instructor Janet Jones Strategic Management 240 by Ivy Felicia Martin History, Development And Growth OF Artistic Impressions Inc. Artistic Impressions Inc. sells home enhancements, primarily artwork and frames. The company is unique due to the way the paintings are sold. Sales consultants utilized the party method and direct selling as the approach in his or her home. The company is based in Illinois and employees are encompassed in forty states. …showed first 75 words of 1786 total…

…showed last 75 words of 1786 total…can also add paintings or prints that are hard to find. Art is in high demand with the demographic of women primarily buying for their home between 25 and forty. Research shows men will have art framed more than women. An index of hard to find prints, paintings, and various crafts could increase profit. Profits could be used to correct the logistical problems and increase expansion.The system is based on the commission and incentives program.