Southwest Airlines is the fifth largest airline in the United States. It is operating more than 2,100 flights per day and carrying over 44 million passengers a year to 50 different cities all over the United States (Cohan, 2003). Southwest is very well known for its best on-time record, best baggage handling, and gets the least customer complaints in the airline industry. When Southwest Airline uses the word "love" or "luv" as a marketing approach they are not talking …showed first 75 words of 1128 total…

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