Harper Collins Dictionary of Sociology. Ethnocentrism defines Ethnocentrism as "the attitude of prejudice or mistrust towards outsiders that may exist within a group (in-group) in relation to other (out-group)".... (Harper-Collin Dictionary of Sociology). There are three important levels of ethnocentrism: a positive one, a negative one, and an extreme negative one. The positive definition defines ethnocentrism as "the point of view that one's own way of life is to be preferred to all others" (Herskovits 1973: 21). …showed first 75 words of 481 total…

…showed last 75 words of 481 total…cohesion of familiar personal and social elements. Ethnocentrism become a problem for everyone when we all start to think that people from a different culture and or part of the world should just be like us. Resources: Harper Collins Dictionary of Sociology. Ethnocentrism Shimp, Terence and S. Sharma (1987), "Consumer Ethnocentrism: Construction and Validation of the CETSCALE," Journal of Marketing Research, 24 (August), pp. 280-289. Ethnocentrism: http://www.iupui.edu/~anthkb/ethnocen.htm http://www.accd.edu