Using the theory of consumer behavior, conduct critical analysis on the decision making process
Title: Using the theory of consumer behavior, conduct critical analysis on the decision making process
Category: /Business & Economy/Marketing and Advertising
Details: Words: 3776 | Pages: 14 (approximately 235 words/page)
Using the theory of consumer behavior, conduct critical analysis on the decision making process
Category: /Business & Economy/Marketing and Advertising
Details: Words: 3776 | Pages: 14 (approximately 235 words/page)
1. Introduction
With the dynamic environment, undoubtedly, each firm attempts to study and understand the consumer behavior due to businesses stay in business by attracting and retaining customers (Arnould, Price & Zinkhan, 2002, p6). As the basic consumer decision-making unit, family are most frequently examined by many marketers because decision making by family differs in many ways from decisions made by an individuals. According to Hawkins, Best, and Coney, the term of family decision making is the …showed first 75 words of 3776 total…
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…showed last 75 words of 3776 total…McGraw-Hill Companies, Inc. Australia.
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