"What I tell you three times is true." (Lewis Carroll) Might this formula - or a more sophisticated version of it - actually determine what we believe to be true? Repetition is our way of learning knowledge. Repetition is drilling something to memory, reinforcing the idea in our heads. It is the key to reflexive use (use without conscious thought). Your mind "learns" by repetition and reinforcement. Repetition and its effects on what we believe …showed first 75 words of 1504 total…

…showed last 75 words of 1504 total…Thinking. Suffolk, England: Chaucer <Tab/>Press. Zajonc, R. B. (1968), Attitudinal effects of mere exposure. Journal of Personality and Social Psychology, Monograph Supplement, 9, 1-27. Internet Gilman, Diane. "Does Repeating an Incorrect Fact Make It True?" http://www.ycp.edu/besc/Journal2002/paper%204.htm January 5, 2003. Hypnosis and "Reefer Madness". http://www.mapinc.org/propaganda/propaganda/reefermindcontrol.htm January 27, 2003. Message Repetition. http://www.ciadvertising.org/studies/student/99_fall/phd/sejin/theory/low.html January 27, 2003.