What are some of the disadvantages of using focus groups? Discuss two recent trends in focus group research and explain why you think these have evolved. Use references to support your opinions.
Title: What are some of the disadvantages of using focus groups? Discuss two recent trends in focus group research and explain why you think these have evolved. Use references to support your opinions.
Category: /Business & Economy
Details: Words: 1582 | Pages: 6 (approximately 235 words/page)
What are some of the disadvantages of using focus groups? Discuss two recent trends in focus group research and explain why you think these have evolved. Use references to support your opinions.
Category: /Business & Economy
Details: Words: 1582 | Pages: 6 (approximately 235 words/page)
A focus group is a form of qualitative research in which a group of people is asked about their attitude towards a product, concept, advertisement, idea, or packaging (Blankenship et al. 1998). Focus groups usually consist of 8 to 10 members and are headed by a moderator to keep track of things and make sure that every member of the group participates in the discussion. In the world of marketing and marketing research, focus groups are one of …showed first 75 words of 1582 total…
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…showed last 75 words of 1582 total…research 2nd Edition, NTC Business Books, USA.
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