Introduction This project is about analysing the factors affecting the demand of mobile telephone products. The case study that will be included is the current state of the UK mobile telecommunications market. The operators to be examined are the four major operators in the UK: BTCellnet, One2one, Orange and Vodafone. The case study for this project will be based on the current state of the UK mobile telecommunications market and the performance of its …showed first 75 words of 1961 total…

…showed last 75 words of 1961 total…This is mainly down to developments in mobile technology meaning that mass production of mobile phones has become cheaper and more cost effective. At the same time, providing the mobile telephone service has gone down in price due to the fact that the networks running in the UK need very little development now that they are established. This increase in supply brings the price down as well as increasing the quantity supplied at the equilibrium.