What is Marketing
Title: What is Marketing
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2984 | Pages: 11 (approximately 235 words/page)
What is Marketing
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2984 | Pages: 11 (approximately 235 words/page)
1.Introduction
1.1Purpose
The purpose of this report is to discuss how the macro environmental variables can, and have, had an impact on the Higher Education. Moreover, identify this marketing mix (7 P's) from two organisations, which are Monash University and Deakin University. In this part, this report will compare and contrast the two marketing mixes.
1.2 General Information about Macro-environment
Marketing environment consists of a microenvironment and a macro-environment. 'Macro-environment is the larger societal forces that affect
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