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What is franchising? Benefits and cost of franchising to the franchsee and the franchisor.

Title: What is franchising? Benefits and cost of franchising to the franchsee and the franchisor.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1673 | Pages: 6 (approximately 235 words/page)
What is franchising? Benefits and cost of franchising to the franchsee and the franchisor.
Introduction: The purpose of this report is to discuss the concept of franchising. Franchising has evolved over the years and has become the most popular form of business ownership today (Baron & Shane, 2005). Therefore to understand the concepts of franchising this report will firstly provide the definitions of franchising and will also examine the types of franchising. Secondly, the report will discuss the benefits and drawbacks of franchising. The report will also provide examples …showed first 75 words of 1673 total…
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…showed last 75 words of 1673 total…Wesley Longman Limited. Jewell, B.R. (1996). An integrated approach to Business Studies (3rd ed.). Addison Wesley Longman Limited. Khan, M. (1991). Restaurant Franchising. New York: Van Nostrand Reinhold. Hobson, R. (1998). From one business to another and another and another and.... Director, London: 51(2), 52. Hollander, R. (2005). From Single Operators to Multi-Unit Owners: Helping Franchisees Make the Leap. Franchising World, Washington: 37(5), 51. Saleh, S., & Kleiner, B. (2005). Effective Franchise Management. Management Research News, Patrington: 28(2/3), 74. <Tab/>

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