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Wireless Internet at McDonalds - marketing/demographic research, product offering research

Title: Wireless Internet at McDonalds - marketing/demographic research, product offering research
Category: /Business & Economy/Marketing and Advertising
Details: Words: 3179 | Pages: 12 (approximately 235 words/page)
Wireless Internet at McDonalds - marketing/demographic research, product offering research
McDonald's Wireless Access The growing number of wireless users in the United States includes thousands of mobile professionals, business travelers, and students who need to connect to work, family, and friends while on-the-go and are willing to pay for a convenient wireless service option. With only one major competitor, high-priced Starbucks/T-Mobile, an attractive wireless service offering could have a potentially significant impact on revenue, both in terms of income from wireless services and from …showed first 75 words of 3179 total…
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…showed last 75 words of 3179 total…Business Books; T-Mobile.com (2004). T-Mobile Hotspot Services. Retrieved on August 20, 2004 from the World Wide Web at: http://www.t-mobile.com/hotspot/services_plans.htm Utdallas.edu (2002). Market segmentation, targeting, and positioning. BA-3365 Course Description Database (Online). Retrieved on August 29, 2004 from the World Wide Web at: http://www.utdallas.edu/~tskim/Lecture%20Note%206.pdf Wikipedia.com (2004). Marketing plan. Encyclopedia (Online). Retrieved on August 31, 2004 from the World Wide Web at: http://en.wikipedia.org/wiki/Marketing_plan

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