EQUAL RIGHTS FOR WOMEN- WELL NOT IN THE AD WORLD Women have demanded equal rights for themselves in all aspects of their lives- in the voting system, in business and even in the home. Yet they are consistently bombarded by stereotypes through the media, which reflect them as not being intellectually, and emotionally equal to men. The role most women play in adverts has not improved much over the years. If you think of all …showed first 75 words of 603 total…

…showed last 75 words of 603 total…woman, women having more active roles etc. However most producers have failed to represent women in a way in which the normal women can herself relate to. It is a well known fact that advertisers use stereotypes to convey ideas quickly and therefore cost effectively, however the stereotype most producers use, of the blonde, beautiful and brainless woman, needs to be changed if they want to sell more of their products to the average woman.