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«We are thrilled to serve as the partner of choice and act as the vehicle for Microsoft to broaden its appeal among a more mainstream market focusing on children and family entertainment. We are confident our strong track record in developing integrated marketing and merchandising programs designed specifically for kids will enhance the future success of Microsoft Game Studios.»

«The new 'Healthy 4Kids' section on our 4Kids TV website informs and educates children about the benefits of adopting a healthy and active lifestyle using a fun and interactive web environment. 4Kids is committed to the promotion of better health and we are pleased to extend our premiere online destination for kids' entertainment to highlight this important issue.»

«This fun, interactive tour is a great way to reach out directly to kids across the country.»

«We are proud to promote Carlin West to this new position. She has had a hand in the success of many of our most popular properties. Since joining 4Kids more than 12 years ago, Carlin has demonstrated a valuable, diverse skill set including identifying exciting new kids' properties, brand positioning and much more. We look forward to expanding her responsibilities in this new role.»

«Tony Reed has an impressive track record of fueling the growth and exposure of our brands within the retail community, gaining greater penetration for 4Kids licensed merchandise. We look forward to continuing to benefit from her extensive experience, expertise and commitment as she assumes her new role.»

«We are very excited about partnering with Microsoft to share the 'Viva Pi?ata' universe with the world. The potent combination of the Microsoft Game Studios and 4Kids will ensure that the 'Viva Pi?ata' world, including the video game, television series and merchandising program, attracts a worldwide audience.»

«We have built an impressive roster of captivating and successful children's entertainment properties. Given the increased number of brands that we are representing that focus on an older audience, we felt it would be beneficial to organize a new subsidiary primarily devoted to the marketing and licensing of these brands. We believe that we can successfully utilize our marketing and licensing expertise to build brand value for properties targeting an older consumer that are not necessarily media or character driven.»

«The increasing status of Xbox 360 as the premiere next generation digital gaming and entertainment system makes this the perfect time to introduce a carefully orchestrated licensing program that expands the Xbox brand.»