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Letter "B" » Bob Lachky Quotes
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«Wine has done an excellent job of romancing their process, and I think we need to do more of that, ... It should be about the glory of the liquid and the experience and the refreshment and the long brewing tradition.»
Author: Bob Lachky
«[Of course, some experts simply say] beer has become the boring drink. ... You aren't going to drink vodka gimlets after you mow the lawn.»
Author: Bob Lachky
«It starts to send a different signal about the demographics of beer. It starts to paint a slightly different picture than what people might come to expect (from beer), and it totally puts a different face on beer.»
Author: Bob Lachky
«We basically want to make these materials available to anybody and everybody who has a stake in selling beer.»
Author: Bob Lachky
«I think you're talking about a two-year play at least.»
Author: Bob Lachky
«We're really pushing this hard, and we're starting to see some momentum.»
Author: Bob Lachky
«This whole premise of 'Who would you like [to have] a beer with?' has incredible legs. We envision this as [an industry] platform that can run a long time.»
Author: Bob Lachky
«There is no other media event in which we can reach so many beer drinkers at one time, which makes this a very efficient media buy for us.»
Author: Bob Lachky
«Why take the risk? All you need is one person to be offended. Some people don't want to be reminded of the incident.»
Author: Bob Lachky
«It's no longer good enough to be a mass media brand. We have to learn how to sell small.»
Author: Bob Lachky
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