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Letter "B" » Brad Adgate Quotes
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«I think (NBC Universal's strategy) was brilliant. This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.»
Author: Brad Adgate
«The stiffer competition probably played into (the 'Idol' falloff).»
Author: Brad Adgate
«There is some value to playback (ratings), and I think that we'll see (it) because not everyone zaps the commercials. There are ways to avoid watching commercials when it's live. What the DVR ratings will tell you is who is zapping. When someone leaves the room (watching live TV), you never know.»
Author: Brad Adgate
«I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating.»
Author: Brad Adgate
«I think that advertisers and the networks will have several months of data to look at before going into the upfront next year--and how they want to handle negotiating.»
Author: Brad Adgate
«In this world of media fractionalization, this is one of the last times you can count on getting about 90 million viewers at the drop of the hat. Advertisers realize this is the one event where people will actually watch your commercials.»
Author: Brad Adgate
«It makes a lot of sense since both networks have the same target, they are very competitive, and both have been struggling in getting large ratings.»
Author: Brad Adgate
«This is not a new network. It's a merged network.»
Author: Brad Adgate
«He really has had the Midas touch.»
Author: Brad Adgate
«No one expected it now. Five years ago this was something people might have (speculated about), but not recently. When you look at it, it probably makes a lot of sense.»
Author: Brad Adgate
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