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Letter "D" » David Ogilvy Quotes
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«The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.»
Author: David Ogilvy
| Keywords:
creek, creeks, for short, manufacturer, manufacturers, opportunist, opportunists, promotions, short-term
«The advertisers who believe in the selling power of jingles have never had to sell anything.»
«If each of us hires people smaller than we are, we shall become a company of dwarfs.»
Author: David Ogilvy
«The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.»
Author: David Ogilvy
«If you always hire people who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you are, we shall become a company of giants.»
Author: David Ogilvy
«Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.»
Author: David Ogilvy
| About:
Advertising
| Keywords:
abstract painting, illustrate, illustrated, manufacturers
«There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.»
Author: David Ogilvy
| About:
Advertising
| Keywords:
category, commercials, flagrantly, presidential, presidential candidate, presidential election, uncontrolled
«Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.»
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