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Letter "H" » Howard Buford Quotes
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«You could reach gay audiences by going on 'Will & Grace' certainly, but it's a very expensive program, and you are reaching a lot of other consumers as well.»
Author: Howard Buford
«They (gays and lesbians) not only have greater discretionary income, which can be used for luxury items like cars ? But they have much more disposable time, time for travel and entertainment.»
Author: Howard Buford
«If you are a corporation, you have to play to the largest audience. It is very dangerous for a corporation to say we want some people to buy our products, but not others. When you talk about marketing to gays and lesbians, there is always a significant layer of politics & (but) from a corporate point of view, there is a very clear business case to be made.»
Author: Howard Buford
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