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Letter "J" » John Sicher Quotes
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«I think people have a growing interest in beverages which are lighter and have actual or perceived functional benefit. I think we've seen a decline in regular soft drinks for some time.»
Author: John Sicher
«They are very aggressive in marketing and have pervasive distribution. It's No. 1 in water in the U.S. and a lot of it has to do with marketing, imagery and distribution availability.»
Author: John Sicher
«This is more analogous to an energy drink. It is premium-priced and will be sold in limited packaging.»
Author: John Sicher
«Wal-Mart's growth and power is changing how consumers buy products and how beverage companies sell products. The lawsuit is about Coke and its bottlers trying to come to terms with that.»
Author: John Sicher
«Traditional carbonated soft drinks have got a tough road ahead. The migration to water and sports drinks and other noncarbonated drinks seems to be permanent.»
Author: John Sicher
«The carbonated soft drink category is fundamentally in trouble. I anticipate there will be some sporadic growth of a few regular brands and some diets, but the outlook doesn't look good for the category.»
Author: John Sicher
«Between Coke and Pepsi, Coke's innovation pipeline was stronger in carbonated soft drinks. That made the difference. But fundamentally, both these companies need to be moving in the noncarbonated direction.»
Author: John Sicher
«The airline business in terms of volume is tiny. It's more important in terms of presence, visibility and a little bit of prestige.»
Author: John Sicher
«This package was an interesting novelty, but was never going to be a big idea. It's not exactly hard to find a hot cup of coffee in America.»
Author: John Sicher
«The sale of sugar-carbonated sodas in schools is a tiny, tiny part of their overall volume. The impact is more in terms of responsibility and accountability to the consumer.»
Author: John Sicher
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