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Letter "K" » Kendall Whitehouse Quotes
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«Very often that's the deciding factor. Consumers may initially look at Consumer Reports and compare different products. But once that universe of information becomes too burdensome, they tend to say, 'Just give me the Sony or the Apple.' People gravitate to brands as one way to eliminate complexity of choice.»
Author: Kendall Whitehouse
«It's really amazing that this hasn't gotten more attention. You can learn a lot from these worlds.»
Author: Kendall Whitehouse
«Most companies design their intranets around what they want employees to know rather than what employees are interested in.»
Author: Kendall Whitehouse
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