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Letter "M" » Michael Baker Quotes
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«[Okay, turning your prospects' cell phones into ringing spam machines is probably not your idea of cultivating goodwill. And it's not likely to happen. Unlike e-mail, mobile phones aren't readily accessible to marketers -- mobile phone privacy is zealously guarded by big carriers like Verizon and Nextel, as well as by law. There's an opening, however, and smart advertisers are preparing to drive a truck through it. Provided a consumer clearly opts in -- say, by dialing or text-messaging a certain number -- carriers are slowly becoming more or less amenable to letting marketers return a text message, or even an audio or video file, to that consumer's phone. Mobile phone ads are already big in some parts of Europe and Asia, and it's just starting to take hold here. McDonald's and Dunkin' Donuts are among the companies that have beamed coupons to U.S. cell phones, eliciting coupon-redemption rates as high as 17%.] Mobile-phone marketing today is where Internet advertising was in 1996 -- it's about to take off, ... There are already more mobile phones in use worldwide than televisions and computers put together.»
Author: Michael Baker
«matter of potential litigation.»
Author: Michael Baker
«The front of the structure was fully involved when the fire department arrived,»
Author: Michael Baker
«These are considered laws of general application,»
Author: Michael Baker
«These laws are applicable anywhere in the province.»
Author: Michael Baker
«It's time to say enough is enough. This legislation is about holding the industry accountable for its marketing practices.»
Author: Michael Baker
«We really want to do what a number of provinces have looked at, to make the provisions of the Criminal Code that deal with conditional sentences more than a slap on the wrist. They need to be real sentences where people live up to the terms of those orders,»
Author: Michael Baker
«This measure will provide a strong deterrent to those who might be tempted to steal fuel,»
Author: Michael Baker
«The best deals include an $80 gift card for a purchase of $200 or more. That equates to a 40 percent price promotion.»
Author: Michael Baker
«It's what you expect given that it's a short selling season,»
Author: Michael Baker
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