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«The 1.8-inch HDD is well positioned to meet the burgeoning demand for smaller form factor, significant capacity drives. Since its introduction, Toshiba has more than doubled the capacity of the 1.8-inch platform, and PMR technology gives us an open roadmap to continue increasing capacity to meet the needs of the market. The 1.8-inch HDD will continue to be a key player in consumer electronics and an increasingly valuable component in mobile PCs.»

«It may be on the radar for our friends at Western Digital, but it's not easy. We're already on our fifth-generation product. As they say, the best way to predict the future is to create it and that has been our belief.»

«Everybody wants smaller [drives that use] less power and have cooler operation, and the 1.8-inch is well suited to it. It just happened to be a great fit for a fruit company in the Bay area.»

«Having the right storage solution is the key to making consumer electronics markets happen. Today's consumers want to carry large volumes of digital content. Toshiba's leadership in the 1.8-inch HDD category, along with new technologies like perpendicular recording, have enabled us to deliver the right combination of high-capacity storage across all mobile HDD platforms. We're executing solidly from our 2.5-inch family down to the tiny 0.85-inch HDD, which will offer up to 10GB of capacity by 2007.»

«It's the consumer saying, 'I want it all.' That's why folks like Apple can kill Dell's entry into the MP3 space. They're also listening to the voice of the consumer. It's exciting for us because in the past, you had leaders like Dell leading because of operational efficiency. That concept is now a requirement for a ticket to the game. But to lead the game, you've got to really have the depth and capabilities to invest in technology.»