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Letter "H" » headline
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«'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?»
«I'm not a headline guy. I know that as long as I was following Ruth to the plate I could have stood on my head and no one would have known the difference.»
«Why don't you put that in the headline: 'He Only Did Three With Doris!' Set a lot of people straight.»
«Today's gossip is tomorrow's headline.»
«On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.»
Author: David Ogilvy
| About:
Reading
| Keywords:
as many, cents, copy, dollar, eighty, headline, headlined, on the average
«The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.»
«At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. (1958 Rolls-Royce print ad - sometimes referred to as the most famous headline in advertising history.)»
Author: David Ogilvy
| Keywords:
A.D., electric, electric clock, headline, loudest, loud noise, referred, referred to, rolls, Rolls Royce
«I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.»
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