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Letter "M" » marketing
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«Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.»
«Marketing is what you do when your product is no good»
«No great marketing decisions have ever been made on quantitative data»
«Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.»
Author: Marye Tharp
| About:
Communication,
Marketing,
Research
| Keywords:
cross-cultural, cultural, marketing, professional, research, skills
«Business has only two functions - marketing and innovation.»
Author: Milan Kundera
(Novelist, Playwright, Poet)
| About:
Business,
Marketing
| Keywords:
functions, innovation, marketing
«Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The ''marketing'' immunity of governments is similar to that of the major brands of washing powder.»
«It has to be acknowledged that in capitalist society, with its herds of hippies, originality has become a sort of fringe benefit, a mere convention, accepted obsolescence, the Beatnik model being turned in for the Hippie model, as though strangely obedient to capitalist laws of marketing.»
Author: Mary McCarthy
| Keywords:
acknowledged, beatnik, capitalist, convention, fringe, fringed, fringes, fringe benefit, herds, hippie, hippies, in for, marketing, obedient, obsolescence, strangely
«ABDOMEN, n. The temple of the god Stomach, in whose worship, with sacrificial rights, all true men engage. From women this ancient faith commands but a stammering assent. They sometimes minister at the altar in a half-hearted and ineffective way, but true reverence for the one deity that men really adore they know not. If woman had a free hand in the world's marketing the race would become graminivorous.»
Author: Ambrose Bierce
(Editor, Journalist, Writer)
| Keywords:
abdomen, adore, altar, Ancient World, assented, assenting, commands, deity, engage, Free market, hearted, ineffective, marketing, minister, sacrificial, stammer, stammering, Temple of, The temple
«I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.»
Author: David Ogilvy
| About:
Judgement,
Marketing
| Keywords:
drunkard, executives, illumination, illuminations, increasing, lamp, marketing, post, reluctance, rely, research
«I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.»
Author: David Ogilvy
| About:
Advertising
| Keywords:
appropriation, appropriations, awkward, cash, clients, factor, factor in, marginal, marketing, mix, raid, raids, tendency
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