… us to engage alumni, faculty, and parents who are interested in our Mission. The outing will also enable the College to meet new prospects and raise $100,000 per year, which can be applied to the new student center. Each year we can raise the…

… possibility of extinction if it does not act quickly to appeal to a newer, younger market segment. Although the existing target group remains both loyal and profitable to the company, it is aging and currently has no successor. The task at hand is…

… surprise in the fact that the web is becoming increasingly mainstream in its behavior. A few years back it was the equivalent of the wild-west, a place where only the brave would venture. Some of the brave made a fortune in so doing, a larger number…

… Introduction<Tab/>3 Marketing Strategies<Tab/>3 Retaining Customers and Building Brand Loyalty<Tab/>4 Strategic Alliances<Tab/>7 Opportunities and Threats<Tab/>7 Conclusion&lt…

… OF CONTENTS<Tab/>3 2.<Tab/>EXECUTIVE SUMMARY<Tab/>4 3.<Tab/>SOLUTION CONCEPT<Tab/>5 3.1.<Tab/>BACKGROUND<Tab/>5 3.2.<Tab/>OUR…

… thin profit margin and is very competitive. Amazon.com (Amazon hereafter) and Barnes & Noble (BN hereafter) represented two distinctive business strategic models. After careful examination of IT's function in each model, we conclude that in…

… that supplies a product. A service is intangible, something which cannot be touched. In this essay, the marketing objectives and target markets will be outlined, as well as the marketing mix that is used for such markets. There are naturally different…

… Mission Statement - Our Floaties are of a high standard quality, with a unique self power system and are good value for money. We offer a better that average service, with a friendly smile and we guarantee your satisfaction. Major strategic and financ…

… Executive Summary<Tab/>3 Current Marketing Situation<Tab/>5 The Market Situation<Tab/>5 The Product Situation<Tab/>6 The Competitive Situation<Tab/>7 Summary<Tab/>8…

… and services are based on a process of learning. Learning is the process each person absorbs and retains information and/or skills (2000). It is a process based on newly acquired knowledge and past personal experience. Both newly acquired knowledge…